Purpose
- In considering a web site, you have to consider what you are trying to accomplish
with the site, and how to present that information. Are you trying to sell a product
or service? Is your product or service for ten-year old kids or middle-aged businessmen?
Are you offering information about a non-profit organization? Are you trying to give
people a medium on which to keep up with events going on in your business? These are
very important questions to ask, and answering them appropriately will determine how
the final web site appears.
Design Features
- Once you have determined the purpose of your web site, you must now decide how to
present it. Choice of primary color(s) and text are the two main items of your site.
Graphics that include logos, pictures, buttons, and animation must be considered in
conjunction with the primary color(s) and text. If the colors clash, then the site
will look bad and unprofessional. If the text gets lost in a sea of graphics and animation,
then the message is lost.
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- KND can help you decide which colors will look the best with the colors that you already
have and also help you organize your text around the rest of the page. We can scan
your existing logo or create one if you wish. We can also manipulate images in order
to get the maximum effect online. If you have several pictures that you would like
to put on your website, maybe it would be better to put the pictures together in a
single collage, achieving a greater effect.
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- Now that you have decided on the colors and textual message that you would like to
present, it's time to decide how you want to incorporate it into the functions of
HTML and present it online. If you are selling a product, maybe you would like to
incorporate a form so individuals can order online with their credit card. Maybe you
would like to give them the opportunity to keep a running total on items and prices
they have selected for purchase with a shopping cart and secure server. Or maybe you
would like to send an email to a customer each time a new product is added to your
online store with listserve capabilities and automated email. These choices will add
functionality and interactiveness to your website. It will also make the site user
friendly; holding the potential customer for a longer period of time giving you a
greater opportunity to make the sale.
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- After completion of your site, we will walk you through it, pointing out the individual
aspects of the site and help you understand how each aspect will help you win the
customer. The main thing to remember about a potential customer is this: Access to
the internet is NOT a requirement. People who are online are there because they have
expendable income. With this income they can surf the net, find information on topics,
or purchase items without ever leaving the comfort of their own homes. A well thought
out, well planned website can help you lure that customer into purchasing an item
from you instead of from someone else.
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